If you’ve had any experience with internet marketing, at one point or another you most likely have stumbled on solo ads as a recommended traffic source.
There’s hundreds of sites, forums and Facebook groups with solo ad sellers who offer what seems to be like a decent deal for easy traffic.
However the reality is that solo ads make more money for the sellers than the buyers.
I know this will probably anger a lot of people, but it is the truth.
If you’re serious about your internet marketing business, you cannot rely on solo ads to grow.
Here are the biggest reasons on why you should avoid solo ads as a traffic source:
#1 Low quality leads
The biggest issue of using solo ads as a traffic source is that the quality of the leads is unreliable. When you’re buying solo ads from a vendor, you’re taking on a bit of a gamble.
The reason for this is that you don’t know how the vendor built his list in the first place. Are these people who opted in to get a freebie or are they people who have actually bought something in the first place?
More often than not these are free lists who get slammed with affiliate offers constantly.
Look: it’s no secret that most solo ad sellers have to do regular swaps with other solo ad sellers in order to get new leads as the old ones have been burnt out from all the promotions they’ve been sent.
So before you pay someone to send clicks to your landing page, consider this:
If this vendor’s list was that valuable, why doesn’t he/she keep the list private and make money only from sending people to other offers with his affiliate link?
Now does this mean that all solo ad vendors have low quality leads? Not necessarily. Arguably there are some vendors who offer quality traffic.
However, don’t be mistaken. Such folks are the exception, not the rule. Most solo ad sellers follow the churn-and-burn model of list building which means that they care more about making a quick buck rather than building a relationship with that list.
#2 Limited targeting options
There aren’t that many variables that you can track and test with solo ads. As far as targeting options go, you’re pretty much stuck with choosing a vendor and choosing what the copy on your solo ad is going to be… and that’s it.
Not a whole lot of options, right?
But you don’t have to stick with solo ads. There are traffic sources out there which give you much more flexibility as far as targeting goes.
For example, there is one traffic source in particular which allows you to target prospects by things such as which websites they visit and which search keywords they use on a daily basis. Having these options at your disposal, you can make your offer much more targeted than you could ever do with solo ads. And as we know, the better the targeting, the higher the conversions.
Solo ads might seem like a cheap traffic option with prices ranging anywhere from $20 to $70 and more for 100 clicks.
However, once you start testing things, you will soon find out that you’ve spent more money weeding out the bad vendors rather than getting clicks to your page.
Another downside is that not all vendors follow the 100 minimum clicks standard. Some will do business with you only if you buy 200, 500 or 1000 clicks from them, which means that you’ll have to pay more to just test things out.
You know how shoe manufacturers make cheap shoes that you have to replace every year instead of making a more expensive pair that lasts for a long time? That’s the same trick with solo ads.
It might seem cheap to go with solo ads in the beginning but you will soon find out that you could have seen better ROI if you stuck with a more reliable traffic source from the get-go.
#4 Not scalable
Let’s assume for a second that you’ve somehow found one or two reliable solo ad sellers.
You buy a couple hundred clicks, you tweak your funnel and perhaps you even make a sale or two.
“What’s the next step?” You might wonder.
Sadly, there isn’t one.
While you could buy more clicks from these vendors, your growth is pretty much capped by their list size and whether they’ve sent another offer to their list the same day.
Put simply, there is no way to scale your business quickly with solo ads only.
Sure you can bring in some leads. But you’ll never be able to scale it up to the point where you’ve got 1000 new leads coming in consistently each day. The volume simply isn’t there.
Because of this, solo ads aren’t a guaranteed way to grow your internet marketing business.
Are solo ads categorically bad? Well, I still use solo ads sometimes to split test a landing page with cold traffic.
But for growing an internet marketing business fast, you better start looking at other sources of traffic.
If solo ads suck, what else is there?
Look, I know how you must be feeling right now.
You were told that “solo ads are the way to go” and now you’ve seen evidence that points to the contrary.
I felt the same way when I discovered how unreliable solo ads were.
It took me a couple thousand dollars before I realized that perhaps solos weren’t as trumped up as they were made to be.
Of course the real breakthrough was when I started looking at other traffic sources, Facebook being one of them.
Make no mistake, I still had to spend money and time learning each platform, its quirks, what was allowed, what worked best and so on.
But after I had spent over $40,000 testing this kind of traffic, I had finally cracked the Facebook code. Not only did I learn how to make this source of traffic work, I also had the perfect landers, the best targeting and the perfect sales pages and email autoresponders which I paid a top-notch copywriter close to $6000 to write them for me.
In a nutshell, I had knowledge based on real data + an entire battle-tested funnel that I could deploy any time and see a return on my investment.
If you have been struggling trying to make your business work with solo ads, you now know why your attempts haven’t been as successful as they should have been.
Like I said in the beginning of this article, solo ads on average make more money for those who sell them than those who buy them.
OK, but the real question still stands: what traffic source should you use?
And even if you knew, have you got the time, money and patience to go through the steep learning curve that most traffic platforms have?
If you’re truly committed to success, I would like to give you something that I would have killed for when I was just getting started.
I’m offering a free 45 minute strategy session for those who know that the fastest way to accelerate your growth, in any area of life, is by following a proven model.
That’s exactly what I’ll be revealing in this call: my best traffic sources, my stats, my landers, winning campaigns, sales copy and every part of a winning funnel which you can simply just copy instead of going the route of expensive trial-and-error.
Lastly, I promise you that you won’t hear the same rehashed info that everybody and his dog is parroting on “insider” forums and chatrooms. Unlike others, my methods are a bit unconventional and I actually do what I preach – which is also how I managed to get myself on the Top 10 Affiliates Leaderboard for Digital Altitude.
If you’re sick and tired of wasting money on ads and traffic that doesn’t convert then schedule your free 45 minute strategy session with me and I will show you how much easier (and fun!) internet marketing can be if you follow a proven blueprint.